A research project funded by UKRI’s Smart Sustainable Plastic Packaging (SSPP) Challenge to explore behaviour and engagement of consumers in reuse and refill has released its findings.
Working in partnership with Asda and Unilever, WRAP explored citizen behaviours around reuse and refill across the whole of the participants’ shopping journey.
The key findings, outlined in the ‘Behaviour change interventions to increase citizen participation in reuse and refill systems’ report, found that the three key strategies to engage shoppers in reuse and refill offerings are:
- make the pricing clear
- help shoppers overcome uncertainty and apprehension
- make the experience fun and enjoyable
Read the full report and watch a webinar discussing the findings with Asda and Unilever here.
